Today, we are proud to unveil a new logo, the first step in a new visual identity for HIPAAtrek. Our previous logo has served us well since the company launched, but it is time for a change. As the market leader HIPAA compliance software, we are proud to unveil a fresher, updated logo that better reflects our brand.
Change is inevitable, and as we look toward the future of HIPAAtrek, we saw that our existing logo was no longer serving us as well as it could have. With an updated aesthetic, we will be able to provide a fresh user experience across our website, marketing materials, and product.
Of course, our software will remain the same—focused, as always, on helping you achieve HIPAA compliance in a way that saves time and money while building compliance consistency across your organization.
Previously, our logo focused on the word “trek” (appropriately, since we all know compliance can be a journey) through the image of footprints in the letter “e.” And the inclusion of our tagline “Guiding your HIPAA Compliance” did not accurately or completely describe what we do.
Through internal and external conversations, we came to understand the potential for confusion through both the imagery and the tagline.
In our new logo, we have still represented the journey of compliance, and our role in guiding customers to compliance confidence, through our new symbol.
Over the next few months, you’ll see our visual brand uniting in this more modern direction, including a new color scheme, implementation of this new logo, and additional branded materials.
It’s still the same HIPAAtrek, with a bit of a refresh.
Want to learn more about what we’re up to at HIPAAtrek? Our webinars are a great place to learn more about us. Click here to register for the next event.